b. What makes plain English writing different? (4 Marks)   Plain English writing is different because it focuses on the 3p’s:  Personal  Example True Pilates Windsor (my business)  Not using plain English writing  Using plain English writing  Plain  Example True Pilates Windsor (my business)  Not using plain English writing  Using plain English writing  Possible (action driven…

1.We spoke about Plain English writing in class. Please answer the following in detail:   a. How would you explain to someone what “Plain English writing” is? (4 Marks)   Plain English writing is the process of writing content for specific audiences using the right tone and voice for the message to be:  The goal is to…

Why Pilates is More Than Just a Workout  Welcome to True Pilates Windsor!  Affordable, Inclusive, and Community-Driven   At True Pilates Windsor, we believe movement should be empowering, inclusive, and accessible. Whether you’re new to Pilates or looking to try something new, we’re here to help you build strength, confidence, and balance.  Why We Started…

Headline:   “Hey 1st Years! Ready or Not, 2nd year is Your Time to Prove Your Digital Skills!”  Reasons & Justifications  I structured this headline to provoke a sense of curiosity and action. I wanted the headline to immediately be engaging and relatable. This makes the messages feel so much more personalized than the first…

a. Provide the headline   “Calling High School Grads: Kickstart Your Creative Career with SCC’s Advertising Program Today!”  b. Provide an overview of the elements missing in the instructions required for this task.    1- Platform  The first element missing in the instructions of the assignment is the platform the article is being written for. Is the…

Headline #1   “Break Free from Your Phone Addiction: The Detox You Need Start Today”   Reasons & Justifications:  The headline utilizes power words including “Break Free”, “Need”, “Start”, and “Today’. The integration of these power words ensures that it stands out amongst other standard and generic headlines (Briscoe, W6 – B – How to…

Headlines in web content are so important because they are the very first thing that the modern digital user reads and looks at. We know that it takes about 3 seconds to make their mind up about whether they will read your content or not. The modern user skims! This means that what they skim…

2. As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)  The headline was extremely representative of the article as it directly spoke to the content as well as the goal and purpose of it. The headline felt extremely personal to me, and…

Headline:   “6 Questions to Help You Decide What You Want in Your Next Job”  Reasons & Justifications  This headline resonated with me for several different reasons. The number one reason why it resonated with me emotionally is because it correlates with my personal life experiences. I have worked various jobs where I have felt unvalued,…

What is your intended goal and why? My inteded goal for my introductory online campaign is to provide my audience with insightful messaging about my business objectives, goals, and purpose by clearly outlining what sets it apart to competitors. It is accessible, affordable, and community driven. It reassures potential clients that Pilates is for everyone.…