3. Take a look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students. Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks)  1st Recommendation –Video as Landing Page …

b. Explain in detail why the image(s) was beneficial for the post. (3 Marks)   The images were extremely beneficial to the post because they allowed me to speak a thousand more words than text alone ever could. Moreover, it carries strong emotional implications and uses a storytelling breakdown and structure that makes the blog more…

a. Why did you choose the specific image(s)? (3 Marks)   I chose three different images that truly reflect what True Pilates Windsor stands for. Although we offer a wide range of wellness classes at an affordable price, another focal point is our true community.   Image #1 – 3 Members hugging each other with mats …

2. This is a multi-part question. Please create a visual post for your blog on a topic specific to your business and answer the questions below. This involves critical thinking. What is important to your business and visitors? The image must be the focal point of the post telling the story or conveying a point.…

1 – Memorable Long-Term  Visuals are incredibly important in web content because it helps users store information in their long-term memory instead of short-term memory. When content is broken down with only text, users have a harder time remembering the information because it doesn’t have a hook to it (visual). Dr. Lynell Burak is an education…

What I changed  I changed the structure of the post based on the level of importance. As previously mentioned, I initially focused more on explaining what Pilates is right at the start, instead of introducing my business and then going into details about offerings and benefits. By clearly communicating how my business is unique from…

b. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)  Challenges  The most challenging aspect of applying the “F-pattern” was writing my content with the pattern in mind. I had to continuously edit my content and work around what information needed to…

a. Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks)   Technique – Eliminating Jargon  One specific technique I used to improve readability is the elimination of jargon and additional words that made my content hard to skim. My audience needs to have clear…

1. Find what they need  Headers & Subheaders  My new post effectively helps my audience find and locate what they need to know through the use of clear headings and subheadings. This immediately shows my audience what each section is about, while skimming. It’s organized in a concise and straightforward way, so that they can…

c. What is plain language writing for the web and in detail and in your own words, why is it important? (4 Marks)  What is plain language writing for the web?  Plain language writing for the web is a style of writing online that helps audiences quickly find information they need, understand it, and act…