a. Why did you choose the specific image(s)? (3 Marks)
I chose three different images that truly reflect what True Pilates Windsor stands for. Although we offer a wide range of wellness classes at an affordable price, another focal point is our true community.
Image #1 – 3 Members hugging each other with mats
True Pilates Windsor values connection, authenticity, and inclusivity. I chose the first image and placed it at the beginning of the blog post because it immediately communicates feelings of community, connection, and happiness. The picture includes three members hugging each other and laughing joyfully while holding yoga mats. It isn’t an image that looks staged, fake, or just like any ordinary stock photo. According to a study in New Zealand, they found that marketing materials that incorporated faces of their employees or customers helped users look at the business more favorably, as more approachable, buyable (Briscoe, W9-D-Enhancing Content (W25).pdf, Slide 81). It deeply conveys relatability, honesty, and realness. Everyone wants to be included, seen, loved, and connected. These are raw visuals that convey emotions that we all wish to feel. Placing this image at the very beginning ensures that the message of safety, belonging, and inclusivity is immediately communicated so that users immediately understand what the rest of the blog post is about. It goes hand in hand with the text placed below the image of care and connection.
Image #2 – Active class in studio with participants
This visual was used to communicate the experience users would feel in the studio during a class. It is used as the second image because it builds on the first image of connection and communicates a shared practice and experience. It showcases members of various ages, backgrounds, and experience levels all taking part in a True Pilates Windsor class. It reinforces the focal point of the blog post, which is inclusivity and community. In our studio, everyone is welcome, and the visual image showcases authenticity. The people in the image aren’t posed and it does not look artificial or dishonest. It is a genuine, active class, where members are learning and engaged in their wellness journey. Furthermore, it communicates this message far better and more emotionally than chunks of text ever could. It uses the “make it stick” analogy where it only focuses on one main idea, that idea being a space to grow and move intentionally as a whole.
Image #3 – Member smiling mid-pose in a class
The last image was used to deeply emphasize personal empowerment and growth. The visual image closes and concludes the blog by showcasing the outcome of joining True Pilates Windsor’s classes and community. Instead of focusing on group movement, this visual focuses more on individual movement. It is a more personal image as it shows a single member mid-pose smiling and moving in the moment. It helps bounce back from the second image. While community acts as an important foundation to growth, the individual journey is equally as important. Being in an environment that is supportive leads to individual confidence, happiness, and strength both physically and mentally. The image effectively communicates feelings of interest and serenity, feelings that are known to be more sharable and tend to go viral according to Harvard research (Briscoe, W9-XTRA-What Makes a Shareable Visual Content (W25).pdf, Slide 4). Making this visual a great way to close the blog post as it is emotionally resonant and more likely to stick with the user by encouraging them to envision themselves taking part in a True Pilates Windsor class. Furthermore, feeling supported by others and confident in oneself.
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