Question 1 - b - True Pilates Windsor

b. What makes plain English writing different? (4 Marks)

Plain English writing is different because it focuses on the 3p’s:

Personal

Plain English writing directly communicates to the specific audience using a conversational, personal, and active tone of voice. It heavily considers the audience needs and speaks to them in their own words about their tasks (Briscoe, W8-A-Plain Language Writing (W25).pdf, Slide 40). Furthermore, it is different because it connects with audiences and readers in an impactful and positive way. It helps them feel more valued and appreciated because plain English writing clearly and easily speaks to them. Ultimately, empowering readers much more than other methods.

It involves using simple everyday words that the specific audience is already familiar with to avoid confusion, misunderstanding, and uninterest. Using personal pronouns and a conversational tone makes plain English writing more engaging and welcoming. It makes writing and communication less dreadful to audiences.

Example True Pilates Windsor (my business)

Not using plain English writing

“Prior to starting a Pilates class at True Pilates Windsor, ensure to fill out the personal information form via the website.”

Using plain English writing

“Before your first Pilates class at True Pilates Windsor, please fill out the personal information form on our website.”

Plain

As described, plain English writing is “plain”. It uses clear and concise words that cut straight to the point and organizes information logically. This means putting the most important and relevant information at the very top, and addressing other details in accordance with their importance. This makes plain English writing different because it immediately promotes an effective flow of readability, improving overall comprehension and engagement. It also avoids the use of jargon and words with double meaning. Saving time, money, and effort. It encourages the specific audience’s ability to act on the message seamlessly and clearly.

It keeps the text and message as short as possible, with only the most important and relevant information being conveyed for the specific audience’s need and purpose. Furthermore, it uses specific words and vocabulary that fits the audience’s level of literacy. According to class discussions, only “13%” of people have a proficient literacy level, while “44%” have an intermediate level, followed by “29%” of people with a basic level, etc. (Briscoe, W8-A-Plain Language Writing (W25).pdf, Slide 37). People are naturally interested in plain English writing because it cuts to the point as quickly as possible (Briscoe, Lecture, February 26, 2025). It is inclusive to those with disabilities, lower literacy levels, and to those who have difficulty reading things properly due to visual impairments. With this said, plain English Writing is such an effective medium in communicating messages because it is inclusive to all and avoids the use of unfamiliar words (based on the specific audience). If people can clearly understand your message, they can trust you more. Increasing the likelihood for action.

Example True Pilates Windsor (my business)

Not using plain English writing

Using plain English writing

Possible (action driven and oriented)

Plain English writing is different because it is possible. Meaning, it is formatted and structured using action-oriented words and vocabulary. This includes the use of active verbs, making messages and text easier to engage with and understand. Not only does this increase effectiveness and likelihood for action, but it also reinforces a more positive and helpful solution, enabling people to understand what to do or what can be done instead of what is missing or unspecified (Briscoe, W8-A-Plain Language Writing (W25).pdf, Slide 49-52). It is different because it directly and clearly empowers readers to take action without confusion or frustration. It is structured for the specific audience, goal, need, and purpose.

Moreover, plain English writing is different because it is designed for reading. Making information easier to scan, follow, digest, and act on (Briscoe, W8-A-Plain Language Writing (W25).pdf, Slide 57-60). Plain English writing is formatted for clear, quick, and easy understanding by using bullet points, f-patterns, lists/tables, clear fonts, etc. Plain English writing makes messages possible, meaning it is usable to fulfill the specific audiences’ purposes and needs.

The 3p’s ensure that specific audiences can:

Question 1 – b