Part B – Question 6

6. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks) 

Headline:  

“Hey 1st Years! Ready or Not, 2nd year is Your Time to Prove Your Digital Skills!” 

Reasons & Justifications 

I structured this headline to provoke a sense of curiosity and action. I wanted the headline to immediately be engaging and relatable. This makes the messages feel so much more personalized than the first years. Without this, they would be less engaged because it doesn’t mention them in an engaging way. The tone is very welcoming and inviting, further encouraging first years to look further into the article. 

I wanted the headline to create a strong curiosity gap. The play on words “Ready or Not”, creates excitement, and curiosity, and grabs the audience’s attention because it differentiates itself from other headlines that they are used to hearing and seeing all the time. To add on, it makes the audience more encouraged to click on the headline as they do not know what to expect in the upcoming year. This creates feelings of intrigue as if you want to know what is yet to come. The headline is made in a way that creates the fear of missing out. The first year will want to click on the headline and read more because it leaves them wondering what type of information they can use to their advantage 2^nd year, motivating them to stay involved by clicking on the headline.  

Lastly, this strongly aligned with me personally as a student who has gone through both the first and second years. I am sick of seeing the same boring and generic headlines used in most of Saint Clair College’s marketing messages. Not only so, but I am sick of seeing the same boring messages in all schools. I am more likely to stay involved when something really stands out to me and speaks to me personally. My goal with this headline was to create something that would capture my own attention when I was in my first year. And ultimately create something that would align with students at SCC as a whole.