What is your intended goal and why?
My inteded goal for my introductory online campaign is to provide my audience with insightful messaging about my business objectives, goals, and purpose by clearly outlining what sets it apart to competitors. It is accessible, affordable, and community driven. It reassures potential clients that Pilates is for everyone.
Many people may not know what Pilates is and how it can benefit them. It was important to integrate benefits and additional information into the campaign to explain core values in an engaging way. By highlighting educational information along with my business overview, I can eliminate barriers that might stop others from trying Pilates. The goal is to reassure potential clients that they will always be supported in a community-driven space such as True Pilates Windsor.
My campaign is the first impression people may get from my business. By making it relatable, accessible, and fun, I can help people feel confident in taking the first step. I will be able to foster long-term relationships with my audience.
Who are you writing for and why?
The online campaign is written for Gen z and Millennials, because they are the most interested in health and wellness, especially in Pilates. I am writing in “big sister” tone and voice to guide people in the Pilates journey. We’re reaching those who are actively shaping their lifestyle around balance, meaning, and well-being. They want it to feel more accessible and community driven.
We are primarily writing for women, but open for everyone to see and try. I am writing for an audience who appreciates high-quality and aesthetic-driven experiences. Our brand offers an affordable yet premium experience that appeals to those who want high-quality movement, strong connection, and welcoming environments. The goal is to write for an audience that is not just looking for a regular Pilates studio, but for a brand and lifestyle that makes them feel empowered and inspired every step of the way.
Including a more playful form of writing helps engage with the audience in a more personable manner. This highlights my core mission and values.
What type of “Experience” will you be creating for the visitors?
I will be creating an experience that feels elevated, welcoming, and inspiring. Every moment from someone discovering the online campaign to their first Pilates class is meant to feel intentional and meaningful.
Our audience is lifestyle-driven and appreciates beautiful yet inspiring atmospheres to feel elevated throughout their journeys. We are making people feel as though they will be part of an extremely impactful community. It’s not just about working out and feeling cute, it’s about building confidence, personal growth, and prioritizing self-care in a community that supports the entire process. The campaign post relays this impactful message and helps users feel as though they can be part of something special, because that is what True Pilates Windsor is all about.
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